Branding

Branding is the process where documents of different types and functions that are related to the same business entity are made to have a consistent look and feel.

If you have seen our company's written material, or dealt with us in the past, you will notice that our stationery, web site, business cards, proposals, quotes, etc all have a consistent look and feel.

This extends far beyond logos and colours - the type faces, the formatting of each level in each document, the alignments - all these things have a consistency that derives from carefully designed document styles and templates.

When your documents are "branded" in this way, you gain some very desirable benefits:

P	Your brand image is strengthened, and will be more valuable.
P	Your customers' perception of your quality standards is strengthened.
P	You will have professional documentation regime in place. This will help maintain your quality standards.
P	You make it more likely business stakeholders will consult and follow the documentation, which again helps maintain quality standards.
P	You will save time and money when creating new documents, as the presentation standards are inherited from other documents.
P	You can modernise and refresh appearance easily - because you only have to redesign the style template - not each individual document type.

Branding is an exercise we can carry out for you - you will be amazed at the results

Copyright © 2005 - 2006 AZB systems Last modified: 09/05/06

Copyright © 2005 - 2006 AZB systems
Last modified: 09/05/06